UX Designer, Story Teller, and Phantasmagorical Creature of the Night

Camptime - Find camping near you

Camptime - Find camping near you

This is a 4 week design sprint that I did as a case study.

I hypothesized that if I created a resource for hikers and backpackers to more easily reserve campsites and find trails, then adventurers will be able to increase the efficiency of planing their trip as well as decrease confusion around rules and amenities provided at each individual campsite and trail.

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What is CampTime?

Camptime is a service aiming to minimize the stress around planning a camping trip. Currently when planning for a trip, even experienced users, often have to check multiple pages of a confusing government page or even search multiple sites for clarification on what is allowed and what amenities exist at each campsite. With Camptime, all of the information that is most important to Hikers, novice to experienced, is consolidated in one place.


Project overview


4 weeks

Our team:

Just me

My role:

Everything you see here, I did it :)


  • Google Sheets

  • Sketch


  • Business analysis

  • Competitive analysis

  • UI comparative analysis

  • Market research

  • User interviews

  • Persona development

  • Journey mapping

  • Design studio

  • Wireframing

  • Prototyping

  • Usability testing


The problem

Hikers can’t find the information they need

Finding vital information on what amenities exist at a particular campground, if any, where the campground is, and how much camping there costs is crucial to each user I interviewed. Oftentimes this crucial information is not clear, or available, on government sites or it is only on multiple third party sites.



My solution

Consolidate information in an easy to access, familiar resource

My plan was to consolidate all the information users find vital into one easy to use resource using familiar map styles ported from google and an equally familiar layout.


Design process

Who are we designing for

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Secondary Archetype