UX Designer, Story Teller, and Phantasmagorical Creature of the Night
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Camptime - Informed, accessible camping

Camptime - Find camping near you

This is a 4 week design sprint that I did as a case study.

I hypothesized that if I created a resource for hikers and backpackers to more easily reserve campsites and find trails, then adventurers will be able to increase the efficiency of planing their trip as well as decrease confusion around rules and amenities provided at each individual campsite and trail.

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What is CampTime?

Camptime is a service aiming to minimize the stress around planning a camping trip. Currently when planning for a trip, even experienced users, often have to check multiple pages of a confusing government page or even search multiple sites for clarification on what is allowed and what amenities exist at each campsite. With Camptime, all of the information that is most important to Hikers, novice to experienced, is consolidated in one place.

 

Project overview

Duration:

4 weeks

Our team:

Just me

My role:

Everything you see here, I did it :)

Tools:

  • Google Sheets

  • Sketch

Methods:

  • Business analysis

  • Competitive analysis

  • UI comparative analysis

  • Market research

  • User interviews

  • Persona development

  • Journey mapping

  • Design studio

  • Wireframing

  • Prototyping

  • Usability testing

 

The problem

Hikers can’t find the information they need

Finding vital information on what amenities exist at a particular campground, if any, where the campground is, and how much camping there costs is crucial to each user I interviewed. Oftentimes this crucial information is not clear, or available, on government sites or it is only on multiple third party sites.

 

 

My solution

Consolidate information in an easy to access, familiar resource

My plan was to consolidate all the information users find vital into one easy to use resource using familiar map styles ported from google and an equally familiar layout.

 

Design process

Who are we designing for

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Secondary Archetype

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Key findings from research

I conducted several interviews with a set of 6 questions to find where the pain pints were for users. I also found a 2016 camping report by Colman + the Outdoor foundation to be extremely helpful in providing quantitative data.

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89% of Campers were experienced campers

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Most users planned their trip a month + in advance

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43% of users reserve a camp site the day of their trip

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Research question that arose:

Why are seasoned campers who plan their trip over a month in advanced choosing to wait until the day of their trip to reserve a campsite?

 

 

UI competitive analysis

 

 

Version 1 wire-frames

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Dive right in experience

  • I wanted Camptime to make it easy for users who are planning their camping trip to reserve a campground ahead of time

  • Majority of users choose a campground based upon distance from home so I wanted to create something users could easily access what campsites are closest to them.

  • Quick and easy filter system provides users with the opportunity to narrow their results quickly and easily

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Version 1 feedback

Key findings

  • What filters are on the outside of the filter tab need to reflect user needs better

  • The topographical map can be hard to interpret, even for experienced users

  • Spacing of elements is too tight

 

 

Ensuring design consistency

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Version 2+3 - Focusing on accessibility through filters

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Date, site type, and terrain difficulty

These filters are the ones that are most important to campers planning a trip

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Secondary filters

Price, group size, and accessibility are occasional yet vital restraints to be made available for users. Amenities are very important for most users, but were rarely used for filtering

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Topographic/map view

Map views tested to be much easier to read, especially in a zoomed out view.

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Being upfront about accessibility, cost and amenities

These pieces of information are the ones most often unknown by campers and what most often are essential to a successful experience.

 

 

Latest version wire frames

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Next steps

  • Change the backpacking symbol to something that resembles backpacking, not just camping.

  • Refine the button design of the zoom, map/ topographical, and date buttons

  • Complete full usability test of current version

  • There is a copy of the old logo on one of the the screens that needs to be removed.